m-way

Brandpulse has developed the new brand m-way for Switzerland's number one retailer Migros. m-way is a new Swiss electro-mobility concept that opened its first concept store in Zurich in October 2010. At the m-way shop customers can buy, rent and lease electric vehicles. m-way also features multi-media screens, display models and information panels explaining various aspects of the technology, such as how batteries work and how 'electro-mobility' first startet. Brandpulse was responsible for the development of the brand strategy, the brand naming, the brand design, collateral material, retail design, marketing communications, and the eMedia-concept.

www.m-way.ch